Once your site
conceived and put on line, you endeavoured to obtain a correct
referencing on the key words which concern you. Addition of
contents, inscription in the directories, exchanges bonds,
increasing Google popularity, purchase perhaps of sponsored bonds…
Finally the clicks arrive! But is this really gained? Do you feel
the such spider in the center of its mini-Web, sure to collect its
prey?
Considering sales goal in the broad sense (that it is about a good
whose price is posted, of a service, of your expertise or of the
frequentation of your site), senior salesmen affirm that nothing is
worth the direct contact, based on relational “human”. That any sale
must pass, in the order, by the 5 known stages of “contact”,
“listening”, “recommendation”, “treatment of the objections” and
“conclusion”.
Making a parallel with this process, I propose to you to plan your
Web site from the point of view of each one of these stages in order
to detect which elements - positive or negative - can condition its
success in its role of commercial mediator. Objective: to put oil in
the prospective wheels and to avoid the traps in order to transform
a barge into purchaser. Stake: to automate as much as possible your
order taking.
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Flash
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